ABOUT

Unseen is the international photography fair focused on undiscovered photography talent and unseen work by established photographers. Unseen, the fair with a festival flair, will take place from 18 to 20 September 2015 at Amsterdam's Westergasfabriek.


Stay connected with Unseen by liking our Facebook page, following us on Twitter and Instagram, and by downloading the Unseen iPhone App.

INITIATORS

Unseen is an initiative of renowned Foam Fotografiemuseum Amsterdam; Platform A, office for cultural business development; and the Creative Agency Vandejong.

Foam
Foam enables people from all over the world to experience and enjoy photography, whether at the museum in Amsterdam, on the website, via the internationally distributed Foam Magazine or in the print sales room of Foam Editions. Foam focuses especially on exhibitions, publications, discussions and specific projects relevant to contemporary themes in the field of photography, with an emphasis on upcoming artists.
www.foam.org

Platform A
Platform A is an office for business development in the arts, specialised in cultural events. 
www.aisforalchemy.tumblr.com 

Vandejong
Vandejong is a creative agency based in Amsterdam. Vandejong develops new formats for an ever-changing world. With an interdisciplinary team of creative strategists, business experts, graphic designers, copywriters and researchers, Vandejong helps organisations to transform and reconnect with their community.
www.vandejong.nl

MAIN SPONSORS

Unseen is made possible by:

Westergasfabriek

The Westergasfabriek is a cultural initiative that organizes events on the location of the Westergasfabriek, a former gasworks site that dates back to 1885 and houses numerous creative spaces, restaurants, bars and a cinema. 

www.westergasfabriek.nl




City of Amsterdam

The City of Amsterdam supports events in the city that highlight Amsterdam as a creative, innovative city. For this reason, City of Amsterdam has chosen to sponsor Unseen Photo Fair.


iAmsterdam

The official portal website of the City of Amsterdam providing information on festivals, attractions, museums, nightlife, hotels, events for tourists, business and expats in Amsterdam.


Blockbusterfonds 

The Blockbusterfonds is a new private fund that will finance large cultural events and initiatives in the Netherlands. The fund is a collaboration of four partners: the BankGiro Loterij, the Prins Bernhard Cultuurfonds, the VSBfonds and the VandenEnde Foundation. The fund has chosen to support Unseen due to its innovative character and potential to attract large audiences on regional, national and international levels.

www.blockbusterfonds.nl


Outset | Unseen Exhibition Fund

Outset and Unseen have joined forces by creating a new institutional platform for emerging talent. A committee of young international curators will select one of the artists participating to Unseen, who will be granted a solo exhibition at Foam Photography Museum in Amsterdam at the beginning of 2016.


Sponsors & Partners 2015 

Jurlights

Jurlights is an innovative Dutch company that creates and produces technical concepts for events, shows and exhibitions.


Lecturis

Lecturis is a Dutch printing and distribution company that provides advice regarding lithography, formatting, file processing, paper, printing, finishing and finishing.

Oschatz

Oschatz Visual Media is a supplier of graphic productions, specialising in the fields of museum and culture, advertising and advertising technology, shop equipment and print production.

PiB (Partners in Building, B.V.)

PIB is a company providing quality and stand construction, interior design, scenography and rentals in the Netherlands.

BOARD MEMBERS

Marloes Krijnen
Director, Foam
marloes@unseenamsterdam.com 

Pjotr de Jong
Creative Director, Vandejong
pjotr@unseenamsterdam.com 

Roderick van der Lee
Director, Platform A
roderick@unseenamsterdam.com 


CONTACT DETAILS

Unseen Office
PO Box 15650
1001 ND Amsterdam
The Netherlands

For general enquiries:
info@unseenamsterdam.com 
 +31 (0)6 46 10 98 68

Daniela Maffeo
Finance & Office Manager
finance@unseenamsterdam.com 

Emilia van Lynden
Head of Exhibitor Relations & Content Development
emilia@unseenamsterdam.com 

Fleur Schoonhoven
Head of VIP & Museum Relations
fleur@unseenamsterdam.com 

Stefanie Hofman
Assistant External Relations
stefanie@unseenamsterdam.com 

Roos Andriesma
Fair Manager
roos@unseenamsterdam.com  

Sophie le Belle
Festival Coordinator
festival@unseenamsterdam.com  

Margot van der Krogt
Editor
margot@unseenamsterdam.com 

Pamela Mann
Online Communications
online@unseenamsterdam.com 

Maxi Meissner
Press Contact
+31 (0)6 29 60 21 01
pressoffice@unseenamsterdam.com 

Merel Kappelhoff 
Press Contact
+31 (0)20 551 6500
merel@unseenamsterdam.com 

Zhenia Sveshinsky
Manager of Unseen Book Market & Unseen Dummy Award
zhenia@unseenamsterdam.com 
dummyaward@unseenamsterdam.com 


ANBI STATUS

The ANBI-status gives a donor the opportunity to use the tax benefits of the donation law. 

Unseen is registered with the IRS under the name: Unseen Foundation

Chamber of Commerce number: 57910561
RSIN number: 852788836
Visiting address: Unseen, Herengracht 213-2, 1016 BJ Amsterdam
Post address: PO Box 15650, 1001 ND Amsterdam

Board of the Unseen Foundation

J.P.M. (Pjotr) de Jong – board member
Creative Director at Vandejong Creative Agency
Creative Director and partner Foam Magazine BV

Additional positions:
- Board member NDSM-werf Oost Foundation
- Board member License-to-Give Foundation

M.L.P. (Marloes) Krijnen – board member
Director Foam

R.H.E.M. (Roderick) van der Lee – board member
Director Platform A


Additional position
Director - Cabinet Design & Antiques Fair 
Owner / Creative Director - Atelier van der Lee




Aim of the Unseen Foundation
The statutory purpose of the Unseen Foundation is to raise awareness and encourage photography of both young and established photographers, with emphasis on young talent, with a wide and diverse audience. In addition, the Unseen Foundation aims to create an international meeting place for young and established photographers, collectors, museum curators, other professionals and a wide audience of photography enthusiasts. The Unseen Foundation does not aim to make a profit. 

Remuneration Policy
Board members receive no remuneration or compensation. Staff members have individual employment contracts. From 2014 onwards the Unseen Foundation will have 5 FTE, all with 12-month employment contracts based on conditions in line with the market.

Policy
See attachment: Beleidsplan Unseen Foundation

Summary of activities
See attachments: Unseen Report 2014 and 2013


Financial accountability in the form of a balance sheet and statement of income and expenses 
See attachment: Jaarrekening Stichting Unseen 2014


ADDITIONAL PARTNERS & SPONSORS 2015

Institutions and Persons

Awioska van der Molen 

Berend Strik 

Eye Film Institute 

Gerrit Rietveld Academie 

Huis Marseille 

Kunstcollectie De Nederlansche Bank 

Laurence Aëgerter 

Prince Claus Fund 

Rijksakademie van beeldende kunsten 

Rijksmuseum 

Stedelijk Museum 

Hotels

Andaz Amsterdam Prinsengracht 

art'otel amsterdam 

Conservatorium Hotel 

Corendon Vitality Hotel 

Hotel JL No.76 

Lloyd Hotel & Cultural Embassy 

Park Hotel 

The College Hotel 

Volkshotel 

Other Partners 

Kop of Munt 

Mondriaan Fonds 

Müller van Tol 

Outset Contemporary Art Fund 

Peter Puklus 

Stadsdeel West 

Uber 

Westerunie & Westerliefde