Unseen, the international photography fair and festival focused on new photography takes place at Amsterdam’s Westergasfabriek. With 54 international galleries, Unseen Photo Fair highlights the most recent developments in contemporary photography by presenting emerging talent and unseen work by established artists. The on-site festival programme is a place for the exchange of dialogue, artistic expression and ideas, includes lectures and debates, and a book market. This year, Unseen Photography Fair takes place from the 23rd to the 25th of September 2016, whilst the Unseen Festival, a 10-day celebration of photography bringing together many of the city's institutions, galleries, artists and initiatives using photography, will be taking place prior to and during the fair from the 16th to the 25th of September 2016.

Stay connected with Unseen by liking our Facebook page and following us on Twitter and Instagram.

Unseen was founded by Foam Fotografiemuseum Amsterdam, office for cultural business development Platform A, and Creative Agency Vandejong.

Foam enables people from all over the world to experience and enjoy photography, whether at the museum in Amsterdam, on the website, via the internationally distributed Foam Magazine or in the print sales room of Foam Editions. Foam focuses especially on exhibitions, publications, discussions and specific projects relevant to contemporary themes in the field of photography, with an emphasis on upcoming artists.

Platform A
Platform A is an office for business development in the arts, specialised in cultural events. 

Vandejong is a creative agency based in Amsterdam. Vandejong develops new formats for an ever-changing world. With an interdisciplinary team of creative strategists, business experts, graphic designers, copywriters and researchers, Vandejong helps organisations to transform and reconnect with their community.



The Westergasfabriek is a cultural initiative that organizes events on the location of the Westergasfabriek, a former gasworks site that dates back to 1885 and houses numerous creative spaces, restaurants, bars and a cinema. 

City of Amsterdam

The City of Amsterdam supports events in the city that highlight Amsterdam as a creative, innovative city. For this reason, City of Amsterdam has chosen to sponsor Unseen Photo Fair.


The official portal website of the City of Amsterdam providing information on festivals, attractions, museums, nightlife, hotels, events for tourists, business and expats in Amsterdam.


The Blockbusterfonds is a new private fund that will finance large cultural events and initiatives in the Netherlands. The fund is a collaboration of four partners: the BankGiro Loterij, the Prins Bernhard Cultuurfonds, the VSBfonds and the VandenEnde Foundation. The fund has chosen to support Unseen due to its innovative character and potential to attract large audiences on regional, national and international levels.

Outset | Unseen Exhibition Fund

Outset and Unseen have joined forces by creating a new institutional platform for emerging talent. A committee of young international curators will select one of the artists participating to Unseen, who will be granted a solo exhibition at Foam Photography Museum in Amsterdam at the beginning of 2016.


Associate Partner


ING and Unseen have launched the ING Unseen Talent Award, a new initiative to support young talent. The award provides an international platform for new Belgian, Luxembourg and Dutch photography talent to present their work on a global scale. The final work, created by 5 nominated Benelux talents for the ING Collection, will be exhibited at Unseen Photo Fair 2015.


Meijburg & Co

Meijburg & Co Tax Lawyers and Unseen started a new collaboration by launching the Meijburg Art Commission, a brand new commission focused on providing emerging young talents within the world of contemporary photography with the opportunity to create exciting new work for the Meijburg & Co office in Amstelveen.

Project Partners

Official Online Partner


Institutions and Persons
Awioska van der Molen
, Berend Strik, Eye Film Institute, Gerrit Rietveld Academie, Huis Marseille, Kunstcollectie De Nederlansche Bank, Laurence Aëgerter, Prince Claus Fund, Rijksakademie van beeldende kunsten, Rijksmuseum, Stedelijk Museum


Andaz Amsterdam Prinsengracht, art'otel amsterdam, Conservatorium Hotel, Corendon Vitality Hotel, Hotel JL No.76, Lloyd Hotel & Cultural Embassy, Park Hotel, The College Hotel, Volkshotel

Other Partners

Kop of Munt
, Mondriaan Fonds, Müller van Tol, Outset Contemporary Art Fund,Peter Puklus, Stadsdeel West, Uber, Westerunie, Westerliefde


Unseen Office
PO Box 15650
1001 ND Amsterdam
The Netherlands

For general enquiries:
 +31 (0)6 46 10 98 68

Rixt Hulshoff Pol

Emilia van Lynden
Head of Artistic Affairs

Valentina Salmeri
Head of VIP & External Relations

Roos Andriesma
Fair Manager

Mirjam ten Have
Finance & Office Manager

Merel Kappelhoff 
Press Contact
+31 (0)20 551 6500

Zhenia Sveshinsky
Head of Unseen Book Market & Manager Unseen Dummy Award


Marloes Krijnen
Director, Foam

Pjotr de Jong
Creative Director, Vandejong

Roderick van der Lee
Director, Platform A


The ANBI-status gives a donor the opportunity to use the tax benefits of the donation law. 

Unseen is registered with the IRS under the name: Unseen Foundation

Chamber of Commerce number: 57910561
RSIN number: 852788836

Visiting address:
Herengracht 213-2
1016 BG Amsterdam

Post address:
PO Box 15650
1001 ND Amsterdam

Board of the Unseen Foundation

J.P.M. (Pjotr) de Jong – board member
Creative Director at Vandejong Creative Agency
Creative Director and partner Foam Magazine BV

Additional positions:
- Board member NDSM-werf Oost Foundation
- Board member License-to-Give Foundation

M.L.P. (Marloes) Krijnen – board member
Director Foam

R.H.E.M. (Roderick) van der Lee – board member
Director Platform A

Additional position
Director - Cabinet Design & Antiques Fair 
Owner / Creative Director - Atelier van der Lee

Aim of the Unseen Foundation
The statutory purpose of the Unseen Foundation is to raise awareness and encourage photography of both young and established photographers, with emphasis on young talent, with a wide and diverse audience. In addition, the Unseen Foundation aims to create an international meeting place for young and established photographers, collectors, museum curators, other professionals and a wide audience of photography enthusiasts. The Unseen Foundation does not aim to make a profit. 

Remuneration Policy
Board members receive no remuneration or compensation. Staff members have individual employment contracts. From 2014 onwards the Unseen Foundation will have 5 FTE, all with 12-month employment contracts based on conditions in line with the market.

See attachment: Beleidsplan Unseen Foundation

Summary of activities
See attachments: Unseen Report 2014 and 2013

Financial accountability in the form of a balance sheet and statement of income and expenses 
See attachment: Jaarrekening Stichting Unseen 2014