ABOUT

Unseen is the international photography fair focused on undiscovered photography talent and unseen work by established photographers. Unseen, the fair with a festival flair, will take place from 18 to 21 September 2014 at Amsterdam's Westergasfabriek. Find out more about the successful second edition of Unseen in this report.

Stay connected with Unseen by liking our Facebook page, following us on Twitter, and by downloading the Unseen iPhone App.



INITIATORS

Unseen is an initiative of renowned Foam Fotografiemuseum Amsterdam; Platform A, office for cultural business development; and the Creative Agency Vandejong.

Foam
Foam enables people from all over the world to experience and enjoy photography, whether at the museum in Amsterdam, on the website, via the internationally distributed Foam Magazine or in the print sales room of Foam Editions. Foam focuses especially on exhibitions, publications, discussions and specific projects relevant to contemporary themes in the field of photography, with an emphasis on upcoming artists.
www.foam.org

Platform A
Platform A is an office for business development in the arts, specialised in cultural events. 
www.aisforalchemy.tumblr.com 

Vandejong
Vandejong is a creative agency based in Amsterdam. Vandejong develops new formats for an ever-changing world. With an interdisciplinary team of creative strategists, business experts, graphic designers, copywriters and researchers, Vandejong helps organisations to transform and reconnect with their community.
www.vandejong.nl

MAIN SPONSORS

Unseen is made possible by:

Westergasfabriek

The Westergasfabriek is a cultural initiative that organizes events on the location of the Westergasfabriek, a former gasworks site that dates back to 1885 and houses numerous creative spaces, restaurants, bars and a cinema. 

www.westergasfabriek.nl




City of Amsterdam

The City of Amsterdam supports events in the city that highlight Amsterdam as a creative, innovative city. For this reason, City of Amsterdam has chosen to sponsor Unseen Photo Fair.


iAmsterdam

The official portal website of the City of Amsterdam providing information on festivals, attractions, museums, nightlife, hotels, events for tourists, business and expats in Amsterdam.


Blockbusterfonds 

The Blockbusterfonds is a new private fund that will finance large cultural events and initiatives in the Netherlands. The fund is a collaboration of four partners: the BankGiro Loterij, the Prins Bernhard Cultuurfonds, the VSBfonds and the VandenEnde Foundation. The fund has chosen to support Unseen due to its innovative character and potential to attract large audiences on regional, national and international levels.

www.blockbusterfonds.nl


Outset | Unseen Exhibition Fund

Outset and Unseen have joined forces by creating a new institutional platform for emerging talent. A committee of young international curators will select one of the artists participating to Unseen, who will be granted a solo exhibition at Foam Photography Museum in Amsterdam at the beginning of 2014.


Media Partners 2014

British Journal of Photography

Aesthetica Magazine    Aperture    artnet


BLOW Photo Magazine  Sleek Magazine    

Der Greif

ourisageis13 
Residence 


Sponsors & Partners 2014 

Amsterdams Fonds voor de Kunst

Amsterdams Fonds voor de Kunst sponsors UNSEEN PHOTO FAIR.


Firestarters 

The coming together of the Unseen Theatre and Firestarters is a natural union. Both platforms explore the trends within contemporary photography and both unite inspiring young names with those already established. Both have a true passion for the art and both wish to share that with the world. For more information visit www.firestarters.nl.

WeTransfer

WeTransfer is an Amsterdam based online file-transfer platform.


Fair and Festival design by:

Amsterdam-based design studio Müller van Tol specialises in industrial and interior design.  

Board of Recommendation

Eberhard van der Laan (Mayor of Amsterdam), Tony Chambers (Editor in Chief of Wallpaper), Rineke Dijkstra (Photographer), Viktor&Rolf (Designers) and Erwin Olaf (Photographer).

BOARD MEMBERS

Marloes Krijnen
Director, Foam
marloes@unseenamsterdam.com 

Pjotr de Jong
Creative Director, Vandejong
pjotr@unseenamsterdam.com 

Roderick van der Lee
Director, Platform A
roderick@unseenamsterdam.com 


CONTACT DETAILS

Unseen Office
PO Box 15650
1001 ND Amsterdam
The Netherlands

For general enquiries:
info@unseenamsterdam.com 
+31 (0)6 29 60 21 01


Sasha Stone
Managing Director
sasha@unseenamsterdam.com  

Fleur Schoonhoven
VIP Relations
fleur@unseenamsterdam.com 

Emilia van Lynden
Exhibitor Relations
emilia@unseenamsterdam.com 

Roos Andriesma
Production
roos@unseenamsterdam.com  

Cyril van Sterkenburg
Communications
info@unseenamsterdam.com  

Margot van der Krogt
Online Editor
margot@unseenamsterdam.com 

Rhiannon Pickles
International Press Contact
rhiannon@picklespr.com

Merel Kappelhoff
Dutch Press Contact
merel@unseenamsterdam.com 

Zhenia Sveshinsky
Unseen Book Market
zhenia@unseenamsterdam.com 

Daniela Maffeo
Finance & Office Manager
daniela@unseenamsterdam.com  

Finance
finance@unseenamsterdam.com 


ANBI STATUS

The ANBI-status gives a donor the opportunity to use the tax benefits of the donation law. 

Unseen is registered with the IRS under the name: Unseen Foundation

Chamber of Commerce number: 57910561
RSIN number: 852788836
Visiting address: Unseen, Reguliersdwarsstraat 50, 1017 BM Amsterdam
Post address: PO Box 15650, 1001 ND Amsterdam

Board of the Unseen Foundation

J.P.M. (Pjotr) de Jong – board member
Creative Director at Vandejong Creative Agency
Creative Director and partner Foam Magazine BV

Additional positions:
- Board member NDSM-werf Oost Foundation
- Board member License-to-Give Foundation

M.L.P. (Marloes) Krijnen – board member
Director Foam

R.H.E.M. (Roderick) van der Lee – board member
Director Platform A


Additional position:
Board of Trustees - Freemason Foundation Amsterdam



Aim of the Unseen Foundation
The statutory purpose of the Unseen Foundation is to raise awareness and encourage photography of both young and established photographers, with emphasis on young talent, with a wide and diverse audience. In addition, the Unseen Foundation aims to create an international meeting place for young and established photographers, collectors, museum curators, other professionals and a wide audience of photography enthusiasts. The Unseen Foundation does not aim to make a profit. 

Remuneration Policy
Board members receive no remuneration or compensation. Staff members have individual employment contracts. From 2014 onwards the Unseen Foundation will have 6 FTE, all with 12-month employment contracts based on conditions in line with the market.

Policy
See attachment: Beleidsplan Unseen Foundation  

Summary of activities
See attachments: Unseen Report 2012  and 2013


Financial accountability in the form of a balance sheet and statement of income and expenses 
See attachment: Jaarrekening Stichting Unseen 2013

SPONSORS AND PARTNERS 2013:

Affligem 

Art'Otel

B&B Stout & Co 

CitizenM 

Conservatorium Hotel 

De Fotokopie

Gigant 

Heineken

Hotel de Hallen

Hotel not Hotel

Human Printer

Igepa

ING Private Banking

Institut Français des Pays-Bas

Jurlights

Kleurgamma

Kop of Munt

Kortmann Art Packers & Shippers 

Lecturis

Lorenzo Vitturi 

MiaP

Mobiele kassen

Mondriaan Fonds

Moyee

Müller van Tol

NeighbourFood Market

Oschatz

Outset Contemporary Art Fund

Outset|Unseen Exhibition Fund

Park Hotel 

PiB

Radisson Blu Hotel

Residence

Rijksmuseum

Stadsdeel West

Stedelijk Museum

Trust The Cloud

Uber

Volkshotel

Weekender

Westergasterras